业务 Data Analytics Emphasis

• 业务核心
• 54个单位

• ACT 211: Financial 会计
• 3

会计的基本要素以及收集和报告财务数据的方法将在本Curriculum中学习, 包括财务报表的研究, 记录财务交易, merchandising activities, investments in property, plant and equipment; and depreciation as it applies to corporations. Prerequisite: BUS 201.

• ACT 212: Man年龄rial 会计
• 3

这门决策Curriculum将以会计概念为基础，并将包括股权融资, 管理会计概论, cost terms and concepts, cost accumulation systems, product costing systems, 分析成本行为模式, 包括成本-数量-利润关系. Prerequisite: ACT 211.

• 商务写作和演示
• 1

本Curriculum将学习和实践有效的策略，以书面和口头形式进行清晰的商务沟通, 以及获取和共享信息的技术.

• 商业法律环境
• 3

This course prepares students to think factually and analytically at the areas of law that affect agreements and commerce between individuals and entities in the areas of, but not limited to, 合同, 侵权行为, entity formation, 机构, 不动产, 房地产、信托和投资者保护.

• 商业分析工具和商业统计
• 3

This course will focus on business analysis and problem solving strategies through the application of Microsoft Excel and deployment of business statistics analytics.

• BUS 483: 业务 Ethics
• 3

本Curriculum的目的是为商业道德决策和道德评估打下基础. 重点包括全球和国内经济、社会和法律环境问题. 运用商业伦理理论和哲学对理想、法律和价值进行评价. 案例研究和古典文学强调学习方式，包括道德决策和分析. 这是以前工作的成果. 先决条件:商务或经济专业，本科以上学历.

• ECO 201: Macroeconomics
• 3

这是一门关于宏观经济学原理研究的范围和方法的概括性Curriculum. 主题将包括家庭和企业的决策, supply and demand, 市场运作和价格决定, 在不同的经济制度下对社会福利的评估, 国际贸易和外汇, financial markets, 政府在经济政策中的作用和目标.

OR

• ECO 202: Microeconomics
• 3

这是一门涵盖微观经济学原理的Curriculum. 主题将包括家庭和企业的决策, supply and demand, 市场运作和价格决定, inter国家 trade, 产业组织要素和不同程度的竞争, 以及在不同的经济体系中对社会福利的评估.

• FIN 331: 金融
• 3

这是一门关于管理财务原理和实践的入门Curriculum, 筹集资金的来源和方法, cash flow analysis, financial statement analysis, financial markets, stockholder equity concerns. 其他概念将包括风险决策和使用经营和财务杠杆. 先决条件:通识教育数学要求和ACT 211.

• MGT 321: 管理
• 3

这门入门Curriculum将着眼于规划领域, 组织, 人员配备, 通过强调责任和权威来控制, delegation and decentralization, 线-员工关系组织图表, 沟通, 人际交往能力, 动机, 领导, 组织Resources管理也将被研究. 先决条件:BUS 201和BUS 224. 推荐的前提条件:ECO 201或ECO 202.

• MKT 341: 市场营销
• 3

这是一门关于市场营销原理和理论的概括性Curriculum. 本Curriculum支持营销组合的实际应用方法, consumer and industrial markets, 市场研究, 再加上竞争激烈的市场挑战. 这门Curriculum还包括对全球化问题的介绍. Prerequisite: BUS 201. 推荐的前提条件:ECO 201或ECO 202.

• Strategy Options
• 单位

• 根据重点选择以下Curriculum中的一门:

• BDA 475:商业数据分析论文
• 3

This class serves as the capstone course for a business degree and related Program Learning Outcomes (PLOs) requiring a compilation and demonstration of mastery of the tools, 贯穿于商业项目核心和重点Curriculum的技能和知识. 学生将创建一份签名作业，要求为企业制定战略行动方案. 业务 Exam Fee required. 先决条件:商科专业，具有高级学位，FIN 331, MGT 321和MKT 341.

• BUS 475: 业务 Strategy
• 3

This class serves as the capstone course for a business degree and related Program Learning Outcomes (PLOs) requiring a compilation and demonstration of mastery of the tools, 贯穿于商业项目核心和重点Curriculum的技能和知识. 学生将创建一份签名作业，要求为企业制定战略行动方案. 业务 Exam Fee required. 先决条件:商科专业，具有高级学位，FIN 331, MGT 321和MKT 341.

• ECO 485: Economic Major Thesis
• 3

This capstone course will integrate and apply key economic theory and models through the student's original choice of research; evaluation of the thesis will be by committee. 业务 Exam Fee required. 前提条件:高级地位经济学专业和ECO 221和ECO 321.

• HCM 475:医疗保健高级研讨会
• 3

本Curriculum旨在整合和应用在整个医疗保健管理计划中所学到的理论. 该Curriculum是反映学生对Curriculum和大学项目成果的知识的最终演示. 评估工具包括一份综合分析报告和口头报告. 业务 Exam Fee required. 先决条件:BUS 224和[HCM 312(允许同时入学)或HLMG 312(允许同时入学)]和高级地位.

• INB 475:国际商业战略
• 3

This class serves as the capstone course for a business degree and related Program Learning Outcomes (PLOs) requiring a compilation and demonstration of mastery of the tools, 贯穿于商业项目核心和重点Curriculum的技能和知识. 学生将创建一份签名作业，要求为企业制定战略行动方案. 业务 Exam Fee required. 先决条件:商科专业，具有高级学位，FIN 331, MGT 321和MKT 341.

• MKT 475: 市场营销 Strategy
• 3

This class serves as the capstone course for a business degree and related Program Learning Outcomes (PLOs) requiring a compilation and demonstration of mastery of the tools, 贯穿于商业项目核心和重点Curriculum的技能和知识. 学生将创建一份签名作业，要求为企业制定战略行动方案. 业务 Exam Fee required. 先决条件:市场营销重点与高级地位和FIN 331和MGT 321和MKT 371和MKT 442.

• 实习

• BDA 490A:专业发展和实习重点
• 2

The CUI School of 业务 and 经济学 实习 facilitates a student’s transition from academic theory to real‐life business practices and builds professional networks. 与学生的学术重点相关的实习有助于明确目标, 增加了CUI学术经验的价值，并为未来的就业打开了大门. The course provides practice in the development of a personal brand as well as skills needed in the pursuit of an internship and eventual employment followed by an off‐site internship. 学生在开始校外实习之前与实习主任会面，以获得建议和安置批准. Periodic student reports and written feedback from the sponsoring business are required and must demonstrate the skill acquired during the internship. 学生必须在一(1)个学分内至少修满两(2)个学分. Offered as a Pass/No Pass course. 先决条件:商科专业，具有初级或高级学位，MGT 321和BUS 224.

• 业务 Data Analytics
• 21单位

• BDA 337:商业数据分析入门
• 3

This is an introductory course teaching applied job skills in close connection to the concepts and 理论 that drive the daily decisions relevant to data analysis and business intelligence. Each module focuses on a primary theme with real world cases where students will start by grappling with business problems and the underlying data to methodically drill down and solve problems from a technical approach. A few of these topics include, applications of statistics, data 可视化 tools in Excel, linear regression, 时间量系列, classification algorithms, bias in data.

• BDA 338:数据争论和决策制定
• 3

数据整理将原始数据转换成对分析和改进决策非常有用的格式. The course is structured to provide students with in‐demand job skills in SQL focusing on real‐world applications from companies such as YouTube and Kickstarter. A combination of online lectures, live discussions with course instructors and classmates refine student capability in applying SQL tools (no coding experience is required) to business situations. Prerequisite: BDA 337.

• BDA 436: Data Visualization
• 3

数据可视化是一个跨学科领域，通过图形处理信息和数据的可视化表示, maps and charts to identify, understand and communicate trends, patterns and sometimes outliers. 本Curriculum旨在为学生提供使用Uber真实世界数据集设计可用仪表板的工具, The New York Times, US Census Bureau and others. A combination of online lectures, live discussions with course instructors and classmates refine student capability in applying Tableau (no coding experience is required) to business situations. Prerequisite: BDA 337.

• BDA 437:机器学习基础
• 3

本Curriculum侧重于开发与数据分析和机器学习相关的编程技能，重点是现实世界的应用. 在整个Curriculum中使用了最先进的低代码解决方案, allowing students to immediately begin running models that focus on understanding conceptual material first before diving deeper into technical details. 学生使用Python编程语言，以及一套完整的开源工具. 材料涵盖了Explore性数据分析的各个阶段:导入数据, cleaning and transforming data, algorithmic thinking, grouping and aggregation, 可视化, 预测和沟通结果. Prerequisite: BDA 337 and BUS 261.

• ECO 321: Econo指标
• 3

这门课是研究计量经济学, 为实际经济和商业现象的定量测量和分析提供技术. 先决条件:满足通识教育数学要求, ECO 201和ECO 202和(MTH 252或MTH 271).

• 从以下Curriculum中选择两门:

• ACT 315:会计信息系统
• 3

本Curriculum将探讨这些概念, 控制, 以及使用电子表格和数据库的电算化会计信息系统工具. 先决条件:ACT 212和BUS 261.

• 公共关系研究
• 3

Public relations (PR) as a 沟通 discipline will be examined in this course with an emphasis on developing and implementing campaigns including presentations by PR professionals and in-class projects/exercises on topics such as public relations in 非营利组织 organizations, 企业及社会责任, media relations, 技术, 道德 issues.

• ECO 428:中级宏观经济学和公共政策
• 3

本Curriculum使用经济方法论来评估在, the purposes driving, 美国经济公共政策的发展.S.，重点关注政府在制定社会政策方面的作用及其对个人的影响. 学生将(a)完成一篇文章，描述最近在美国的一项研究.S. economic policy event, (b) an essay describing the economic justification for recent public policy in one (1) of the following three (3) topics: Environmental and Natural Resource 经济学; 经济学 of Health; or 经济学 of Education. 先决条件:满足通识教育数学要求和ECO 201和ECO 202和(MTH 252或MTH 271).

• MGT 323: Global Enterprise
• 3

通过对世界贸易和投资格局的概述, inter国家 sourcing, 市场营销, 以及全球业务的管理, 本Curriculum将强调国际贸易理论, the world financial environment, 以及跨国公司的角色，包括国际采购, 市场营销, 以及全球业务的管理. Prerequisite: MGT 321.

• MGT 343: Operations
• 3

This course will use applied quantitative methods to optimize cash flow; reduce material and inventory costs; create efficiencies; enhance quality and mitigate risks in the manufacture, 分布, 维修, 以及有形商品和无形服务的退休. Prerequisite: MGT 321.

• MGT 351:组织中的多样性
• 3

本Curriculum将探讨多样性的影响, 文化, ethnic origin on the work experience while preparing individuals to meet the challenge of cultural diversity in organizations with an emphasis on how race, 宗教, 年龄, 性别, sexual orientation, physical and mental ability, 工作与家庭, weight and appearance, inter国家 diversity, 理论, 立法, 和组织哲学相互作用，为复杂组织中可接受的行为创造了一套规则. Prerequisite: BUS 201.

• MKT 353: Professional Selling
• 3

本Curriculum着重于销售原理和基本销售概念的学习. 主题将包括:竞争优势, 研究公司和竞争对手的信息, value proposition, 客户需求, listening; 沟通 skills, presenting information, 谈判, closing skills. 前提条件:MKT 341(允许同时入学).

• MKT 371: Digital 市场营销
• 3

本Curriculum将提供数字媒体的广泛概述，包括有效的网页设计, SEO(搜索引擎优化)策略, social media tools, mobile 市场营销, 指标, 分析侧重于商业战略和趋势，同时使用适当的数字工具以获得最大效果. Prerequisite: MKT 341.